Bianca Fallon|Media Makeup
D’Monic Intent is a Auckland family based fashion label of Maxine Woolridge, Kris Leitch and Samara Woolridge from Nga Puhi and Ngati Mainapoto. They describe themselves as a N.Z. label that mixes aggression & attitude to create women’s street wear & don’t they do it well! With a list of awards dating back to 2007 for Villa Maria Cult Couture, Westfield Style Pasifika, Miromoda and the Hokonui Fashion Design Awards I love this label & i would wear every one of their punk princess pieces with pride.
Yes I am a huge D’Monic Intent fan, yes I would wear their clothes, and their garments look their best on the catwalk which gives N.Z.F.W. a theatrical couture feel that I think is missing from the rest of the week.
D’Monic Intent showed twice this week their first collection was Ready to Wear in the New Generation show and the second Couture Collection in Miromoda. Unusually for me I liked their Ready to Wear collection better? But if I understand the psyche of this brand I would say that they maybe playing a little joke on the fashion industry by swapping the collections around….their Couture is Ready to Wear and vice versa! Brilliant.
Their design structure is sharp maintaining an extroverted hard edge whilst working with the body taking Maori weaving techniques, Japanese structure and dragging it kicking and screaming into the twenty first century Kia Ora!
There is no need for busy signature patterns as the bold brass style of their brand specks loud and clear “Look at FUCKING ME I am wearing and have D’Monic Intension’s!”
Enter a crowd pleasing Empire T-shirt with “Fuck the Masses” a middle finger to the establishment where one has to toe a fine line between making “it” work for your business and maintaining a non conformist viewpoint from this rock-star brand who if you ever called them normal would shut up shop immediately!
The ready to wear collection of Green Gamma Shorts, Black Micron Bra and Green Nova Top along with a Green Eclipse Dress thigh high with a Leather Uranium Top with bell sleeves in weaved geometric design.
Red Omega dress with torso side cut outs and matching red Horizon Jacket, the shoulders peaking outwards so far that you could poke someone’s eye out!
Lithium Kimono thigh high Dress with long long sleeves sweeping the floor in black with a red trim edging
Black and greys dominated the couture range of a pleated halter neck sleeveless floor length dress with two front slips in the same fabric a long sleeved round necked top and a mini dress with extra long sleeves. Grey leather jackets and trench coats and a mid drift top.
Cellular: 027 276 9545
Office: 09 443 7922